Cookies
Cookie Notice
Effective Date: 23 October 2026
Entity: Denmark Street Dental Practice LTD trading as Westmount Dental Group (“we”, “us”, “our”)
Applies To:
www.denmarkstreetdentalpractice.co.uk and associated group web domains.1. What is a Cookie?
A cookie is a small text file placed by your web browser on your computer or mobile device. Some cookies are essential for our website to function securely and reliably. Other cookies help us understand how visitors interact with our content, measure site performance, and improve user experience.
2. How We Obtain Your Consent
Under the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, non-essential cookies (such as analytics, map tracking, and marketing scripts) will not be placed on your device without your explicit prior consent.
When you first visit our website, you will be presented with a Cookie Consent Banner powered by our Consent Management Platform (Complianz). You have the right to:
- Accept All Cookies;
- Reject Non-Essential Cookies; or
- Customise Preferences by selecting specific categories.
You can modify or withdraw your consent at any time by clicking the persistent “Manage Cookie Settings” link in our website footer.
3. Categories & Types of Cookies We Deploy
| Cookie Category | Provider / Names | Purpose & Function | Consent Required? |
| Strictly Necessary & Functional | cmplz_*wordpress_test_cookiewp_langelementor | Manages cookie consent choices, page navigation, responsive Elementor design elements, and basic security. | No (Exempt under PECR) |
| Performance & Analytics | Google Analytics 4 (GA4) _ga_ga_* | Collects anonymous, aggregated statistics regarding visitor counts, session duration, and traffic sources to help us improve site structure and clinical information delivery. | Yes (Active Opt-in) |
| Interactive Map Services | Google Maps NIDPREFSID | Embedded maps showing practice clinic locations and driving directions. Google sets cookies to manage map preferences and usage metrics. | Yes (Active Opt-in) |
| Marketing & Lead Attribution | _gcl_*_fbp | Measures marketing campaign effectiveness and patient inquiry attribution for consultation bookings. | Yes (Active Opt-in) |
4. Managing and Deleting Cookies via Your Browser
In addition to our on-site consent manager, you can control or delete cookies through your web browser settings. Most browsers allow you to:
- View stored cookies and delete them individually or en masse.
- Block third-party tracking cookies.
- Configure alerts whenever a cookie is requested.
Disabling strictly necessary cookies may cause certain interactive features of the website (such as appointment inquiry forms or map rendering) to function incorrectly.
5. Contact & Privacy Inquiries
For any questions regarding this Cookie Notice, our data handling practices, or your rights under UK data protection law, please contact our Data Lead:
- Practice Lead / Contact: Bas Zafar
- Operating Entity: Denmark Street Dental Practice LTD T/A Westmount Dental Group
- Practice Address: 2 Denmark St, Gateshead NE8 1NQ, United Kingdom
- Supervisory Authority: You retain the statutory right to raise any unresolved privacy concerns with the Information Commissioner’s Office (ICO) (ico.org.uk).
Contact us. Questions, comments and requests regarding this cookies notice are welcomed. Please contact us at smile@westmountdentalsurgery.co.uk

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